Earn Your Bachelor’s in Business Administration Degree (B.B.A.)
About the Program
The B.B.A. is the preeminent college degree for students eager to enter the business world. Five Towns College is known for its well-established concentrations in Audio Recording Technology, Music Entertainment Industry Studies (formerly Music Business), Management and Marketing.
Business Career Today!
For almost 50 years, graduates have thrived in the entertainment industry as Audio and Sound specialists, Talent and Music Representatives, Business Managers, Agents, Marketing Executives and more.
Each concentration offers specific courses to help students emerge as entertainment industry professionals in the areas of record and music production, broadcasting, radio, television, theatre, communications or in traditional business fields.
Business Management Concentrations:
The audio recording technology concentration is designed to provide you with the business and technical expertise required to operate state-of-the-art audio recording equipment. You will study the theory of sound, recording electronics, engineering procedures, audio/video post-production and advanced mixing procedures in a sequence of courses designed to develop the skills required for this field.
The music entertainment industry studies concentration is designed to provide you with the necessary expertise within the music industry. As a student pursuing this degree, you will study the legal, production, music business management, marketing and merchandising aspects of the field. In addition, the music entertainment industry studies concentration will help you learn to problem solve and work effectively with others in the music business environment. Your degree will prepare you to pursue careers as an artist manager, concert promoter, music marketer and music publisher.
The business management concentration includes a core curriculum of liberal arts and a broad spectrum of business courses. The emphasis of this degree program is on management, marketing and sales. The program provides challenging educational and internship experiences so you may develop a full awareness and understanding of business management.
The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers while developing and maintaining relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.
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