WELCOME VIDEO: Business Division Chair Donna LaTorre
Business Management Degrees
Overview
A degree in Business Management is one of the most popular college degrees. It is comprehensive and has great applicability to a wide range of areas. Accordingly, students opt into this program hoping to explore a myriad of opportunities in the business world. Not only do students explore options in entrepreneurship but also they are prepared for corporate positions. Undoubtedly, Five Towns College students use the knowledge they learn in practical ways across a range of careers in the entertainment, management, marketing, live venue, audio recording, music production and related general business industries.
Moreover, students get excited about entering a degree program in which they will learn an array of functional and practical applications to a wide range of business careers. They thrive in a supportive academic environment and work collaboratively to develop their skillsets. Recently, inTune magazine included Five Towns College in the 2025 Best Music Colleges edition covering the nation. The article spoke to the pedagogy that was taught in the Music Business program at the College. In this respect, an introspective discussion by FTC Business/Audio and Music professors was provided and is impressive. Read more here.
At Five Towns College, the Business Management program leads to two business management degrees:
• Bachelor of Business Administration (B.B.A.)
• Associate in Applied Science degree (A.A.S.)
Concentrations in both the Associate and Bachelor degrees are offered in:
• Audio Recording Technology
• Management
• Marketing
• Music Entertainment Industry Studies
About the Program
The Business Management program is for students planning to pursue careers in business, business management, music business, business marketing, business with audio recording technology focus, and/or music entertainment industry studies. These interesting concentrations of study allow business management students to be well prepared and have many opportunities to obtain positions in a variety of organizations. Students learn the process of planning, organizing, leading and controlling to achieve success within their chosen career. Basic principles are applicable within all types of organizations and students have the ability to explore various options.
All Business concentration students, but especially focused on the Music Entertainment Industry Studies (MEIS), will have the opportunity to host, plan and manage a dedicated show on the FTC SOUND STREAM, the Internet web-based streaming service of Five Towns College. It is a professional full-service college radio station operated, programmed and engineered by students and staff featuring music, talk, sports, news, information, and remote broadcasts. The Business/MEIS show may introduce new student artists, conduct interviews and share new musical creations depending on the format the students deem appropriate. Visit the FTC SOUND STREAM here.
Opportunities and Networking
Furthermore, while the majority of what is learned is taught inside the classroom, business management students are strongly encouraged to complete two, 90-hour internships. Five Towns College is a train ride away from New York City. There, some of the most renowned studios, music labels, radio stations, production companies and entertainment entities in the world are located. Our students have successfully completed internships at some of the top music, entertainment and media companies in the country, including SONY, MTV, Universal Music Group, HBO, MSG, Atlantic Records, Warner Music, CNN, KORG, FOX News and many other radio, television, film and music businesses. The Career Services Center helps students network and identify internships, volunteer opportunities and employment throughout their college journey.
Importantly, business management and theory are developed and studied in the classroom but they are also applied in internships and work experiences. Students are encouraged to develop their skills by participating in clubs, conferences, and seminars on campus. Also, the Business Division hosts a variety of speaker series. These experts share insight into relevant and interesting trends and happenings in business related fields. Many industry professionals, including successful alumni are invited to networking events on campus to interact with business management students. Five Towns College students get the attention they deserve and opportunities for growth, exploration and furthering business connections are part of their experience. For curriculum and faculty information, view the current Five Towns College Catalog.
Career Options: Bachelor’s Degree in Business Management

Overview
A business management degree focuses on developing skills to support business professionals in management or leadership positions. With a focus on managerial support and advancement, individuals with a business management degree work in a variety of fields and industries.
Learn more about the variety of careers available with a bachelor’s degree in business management.
Business Management Degree Careers in Professional Services
The professional services field generally refers to occupations requiring professional licenses, like accountants, engineers, doctors, and lawyers. Additionally, professional services include consulting or advisory companies that provide business support, like financial, IT, or management services.
The following list shows common careers in professional services for individuals with a business management bachelor’s degree:
- Operate all responsibilities within a banking environment such as a teller, financial advisor, or loan specialist.
- Claims Representative. Investigate claims for an insurance company to determine coverage, liability and then negotiate fair settlements.
- Investment Counselor. Assist clients with how to invest their money to best suite their own personal lifestyle.
- Service Representative. Ensure that a company’s customers receive an adequate level of service or (Customer or Financial) help with their questions and concerns.
Business Management Degree Careers in Corporate or Small Business
Corporate or small businesses offer numerous career opportunities for graduates with a business management degree. Use business management skills to support people or operations in a wide variety of industries.
The below list shows common careers in corporate or small business for graduates with a business management degree.
- Food Service Manager. Responsible for daily operations of restaurants/other establishments that prepare and serve meals/beverages ensuring that customers are satisfied with their dining experience.
- General Management. Manage or assist with the management of any crew, department, or small business.
- Human Resource Manager. Handle personnel decisions, including hiring, position assignment, training, benefits, and compensation for a large company.
- International Business. Acquire meaningful share of a company’s resources and or revenues from countries outside of the parent location.
- Office Manager. Perform administrative tasks to ensure that an office operates efficiently.
- Retail Management. Handle higher level responsibilities in a retail store setting such as customer service, recovery, logistics, or managerial.
Business Management Degree Careers in Sales and Marketing
Business management graduates often pursue careers in a wide range of creative fields and occupations. Utilize your management skills and training to support teams of professionals in delivering creative services or products.
Learn about common careers in sales and marketing for business management graduates from the list below.
- Advertising Manager. Develop, implement, and manage a company’s advertising strategy, from a business, sales, and technical perspective by initiating and managing discussion and sales with sponsor and agencies.
- Business Manager. Handle all negotiations and financial responsibilities for signed artists or a small or large business.
- Marketing Representative. Understand clients’ marketing objectives and require information that allows you to make appropriate placement recommendations.
- Sales Representative. Interest wholesale and retail buyers and purchasing agents in merchandise and address clients’ questions and concerns.
Get the skills and training you need to excel in a variety careers with a bachelor’s degree in business management. Learn more about getting a bachelor’s degree in business management from Five Towns College.

Audio Recording Technology Concentration
The Audio Recording Technology concentration provides students with the business and technical expertise required to operate professional audio recording equipment and work in related industries. Students study the theory of sound, recording electronics, engineering procedures, audio/video post-production and advanced mixing procedures in a sequence of courses designed to develop the skills required for this field. Learn more about the audio recording concentration.

Are You Interested in Audio Recording Technology?
Pursue a career in Audio Recording Technology with a degree in Music Performance (Mus. B), Business Management (B.B.A.), or Mass Communication (B.S.) with a concentration in audio recording technology. The Audio Recording Technology concentration provides students with the business and technical expertise required to operate industry standard audio recording equipment and provides skills necessary for the industry.
These in-demand skills, expertise, and hands-on experience lead to several career paths in this growing industry. Learn more about the variety of careers, like music production and sound engineering, available with a concentration in audio recording technology.
Business Administration, Business Management, & Audio Recording Technology Careers
Get the business skills and technical expertise you need to pursue a career in business with an audio recording technology concentration in the Music Performance program. The combination of this program and concentration gives students a hands-on-education and access to industry standard audio recording equipment on campus. Music students with business and technical expertise go on to pursue a variety of careers in the music and entertainment industry professions.
- Live sound engineers. Control the sound at live performances and events, such as concerts, plays and festi
- Studio engineers. Work with the technical aspects of recording, including sound manipulation, mixing, reproduction and more.
- Audio format conversion specialists. Work to convert old media, such as 8 tracks or records, into new media, like CD and data.
- Corporate audio and video professionals. Assist with the post-production work for multimedia companies.
Music Performance & Audio Recording Technology Careers
In Five Towns College’s Business program, students choose either a two-year Business Administration or Music Performance degree (A.S./A.A.S.) or a four-year Bachelor of Business Administration degree (B.B.A.). The addition of the audio recording technology concentration gives students the technical expertise to operate industry standard audio recording equipment needed for audio technology careers and learn industry practices.
- Audio Professionals. Work for audio manufacturers and recording technology companies that make and engineer professional sound equipment.
- Professional Audio Salespeople. Work for manufacturers or retailers to sell professional sound equipment to clients, other retailers and consumers.
- Studio Owners. Manage the day-to-day operations of their studio, hiring additional staff, and coordinating the rental of studio space to clients.
- Live sound engineers. Control the audio at live events, such as festivals and concerts.
Mass Communication & Audio Recording Technology Careers
Students in the Mass Communication program learn a range of skills that will assist them in any job that includes social media, communicating with groups, video editing, writing and more. Many jobs include social media components. For example, someone opening a music studio in their home would need to create graphics and social media posts to promote their business. Mass Communication students learn this and more.
- Podcasts. Work in the growing podcasting industry for people interested in audio, including producers, editors, sound designers, talent managers and creatives.
- Audio engineer. Work at radio and television stations, live events, and sports venues and operate and/or be responsible for maintaining equipment, making sure the audio for microphones, video playback systems, PA announcers, music, game announcers, news anchors and others operate efficiently and properly.
- Audio editor. Be responsible for editing music and/or voice work for a variety of industries, including music, movies, sports, radio, podcasting, audio books and more.
Get the skills and training you need to pursue an audio recording technology career. Learn about the FTC programs offering an audio recording technology concentration.
VIDEO : Music Entertainment Industry Studies (MEIS) Concentration
Music Entertainment Industry Studies Concentration (MEIS)
The Music Entertainment Industry Studies Concentration provides business management students with important expertise in this fast-growing segment of the economy. Students study the legal, production, management, marketing and merchandising aspects within this field. Students are prepared to pursue careers as artists or talent managers, band or tour managers, booking agents, concert promoters, music licensing coordinators, music marketers, and/or music publishers.
In addition, the College has a reputation for hosting incredible and interesting Music Entertainment Industry Studies (MEIS) Conferences geared to enhance students’ education. Famous artists, musicians, business leaders and multi-media communication specialists present on informative panels and share their experiences-both challenging and successful- with students. The MEIS Conferences are real life seminars and include working, interviewing, and networking components. Five Towns College students have opportunities to learn about the Music Entertainment Industry and to contribute collaboratively in the planning, presenting, managing and recording of these conferences.
Learn more about the MEIS Conferences by clicking here. Click the banner below for information about the 2025 MEIS Conference, including keynote and panel discussion videos.
Career Options: Music Entertainment Industry Studies Concentration (MEIS)

Overview
A business management degree focuses on developing skills to support business professionals in management or leadership positions. To specifically focus on the music and entertainment industry, a business management degree with a concentration in music and entertainment industry studies gives you the skills you need to pursue a variety of music and entertainment business careers.
Learn more about music career paths available with a bachelor’s degree in business management with a concentration in music business or management.
Common Music and Entertainment Business Careers
A music and entertainment studies concentration gives you the necessary business expertise to excel in the music and entertainment industry. As a student pursuing a music and entertainment business degree, you study the legal, production, music business management, marketing and merchandising aspects of this field.
- Business Manager. Handles all financial and royalty responsibilities for signed artists.
- Distributor. Distributes musical product, such as CDs, DVDs, etc., to record stores, labels, and retail chains.
- Music Licensing. Copyrights and approval of usage of musical products to other mediums.
- Helps provide guidance to an artist during the recording process in a studio atmosphere.
- Production Department. Assist in all technical aspects of creating an album.
- Owner-Independent Record Label. Start up and run your own independent record label where you find and book the talent you want, work with your favorite venues, and make all your own decisions.
- Venue Manager / Owner. Manages and or owns a concert venue where shows and events are held.
Common Music and Entertainment Management Careers
A music and entertainment management concentration helps you learn to problem solve and work effectively with others in the music and entertainment business environment.
- A & R Representative (Artist & Repertoire). Work for record labels to seek out new talent to sign.
- Artist Manager. Manage the career and best interests of a band or artist.
- Booking Agent. Finds work and books shows and tours for bands or artists.
- Promotions Director. Runs the promotions dept. that gets the word out about an artist, event, or new product.
- Music Marketing. Marketing and promoting an artist, tours, and musical product for talent often signed to a particular label.
- Music Merchandising. Create accompanying products that deal with a particular artist or performer, such as t-shirts or posters, for mass production.
- Authorizing various uses of songs through the use of various licenses.
- Works directly with an artist to arrange public appearances, photo shoots, and side work to aids in promotion.
- Tour Manager. Manages a band or artist while on tour as well as handles all equipment load in & out for each show.
Get the skills and training you need to pursue in a variety music career paths with a bachelor’s degree in business management with a concentration in music and entertainment industry studies. Learn more about getting a bachelor’s degree in business management from Five Towns College.
Business Management Concentration
The Management Concentration provides students with the knowledge necessary to evaluate and understand the functions of management and the tools needed to succeed. Management is the process of coordinating a set of activities which include planning, organizing, leading, and controlling by using resources to achieve organizational goals. The curriculum prepares students to be informed about business operations and the skills needed to develop and lead teams, projects and organizations. Challenging educational and internship experiences provide a full awareness and understanding of business management.

Business Marketing Concentration
The Marketing Concentration provides students with creative and innovative knowledge and tools used to support successful business and enhance their promotional and advertising needs in commerce. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers. In addition, at the same time, developing and maintaining relationships with stakeholders in a dynamic environment are formed. Moreover, the curriculum prepares students to be informed and engaged marketing professionals. They learn, possess and develop skills to be successful in the business and marketing industries.
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Interested in learning more about the School of Business at Five Towns College? Our programs are designed to prepare you for careers in business, audio, entertainment, and legal professions.
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