Business Management Degree | Music Business

Business Management Program

Bachelor of Business Administration Degree (B.B.A.)


The Business Management program leads to two business management degrees:

• Bachelor of Business Administration (B.B.A.)
• Associate in Applied Science degree (A.A.S.)

Concentrations are offered in:

• Audio Recording Technology
• Management
• Marketing
• Music Entertainment Industry Studies

The program is intended for students planning to pursue careers in business. Based on their concentration of study, business students are well prepared and have limitless opportunities, regardless of their interests, to obtain positions in a variety of organizations. Students learn the process of planning, organizing, leading and controlling in order to achieve success within their chosen career. These basic principles are applicable within all types of organizations.

While the bulk of what you will learn will be taught inside the classroom, all business students are required to complete two, 90-hour internships. Five Towns College is a train ride away from New York City, home to some of the most renowned studios, music labels, radio stations, production companies and entertainment entities in the world. Past students have successfully completed internships at some of the top music, entertainment and media companies in the country; including SONY, MTV, Universal Music Group, HBO, MSG, Atlantic Records, Warner Music, CNN, KORG, FOX News and many other radio, television, film and music businesses.

Management and theory are developed through classroom study and applied while completing the two required internships. Students can further develop their skills through participation in student clubs, conferences, and seminars held on campus. In addition, the Business Division hosts a variety of speaker series, comprised of industry professionals and successful alumni, where students can build their on their networking skills.

Audio Recording Technology Concentration

The Audio Recording Technology concentration is designed to provide you with the business and technical expertise required to operate professional audio recording equipment. You will study the theory of sound, recording electronics, engineering procedures, audio/video post-production and advanced mixing procedures in a sequence of courses designed to develop the skills required for this field. Learn more about the audio recording concentration.


Music and audio technology industry infographic

Music Entertainment Industry Studies Concentration (MEIS)

The Music Entertainment Industry Studies Concentration at Five Towns College is designed to provide students with the necessary expertise within this fast-growing segment of the economy. As a student pursuing this degree, you will study the legal, production, management, marketing and merchandising aspects within this industry. The curriculum is designed to prepare students to pursue careers as an artist or talent manager, band/tour manager, booking agent, concert promoter, music licensing coordinator, music marketer, and music publisher.

Further, the College has hosted several Music Entertainment Industry Conferences on campus over the past few years. Famous artists, musicians, business leaders and multi-media communication specialists have comprised panels to share their experiences-both challenging and successful- with students. Designed to mirror real life seminars and official platforms complete with working, interviewing, and networking components, Five Towns College students have opportunities to delve into the Music Entertainment Industry just like other professionals.

Learn more about the Music Entertainment Industry Studies concentration curriculum here


Business Management Concentration

The Management Concentration at Five Towns College is designed to provide students with the understanding of the functions of management and the tools needed to succeed. Management is the process of coordinating a set of activities which include planning, organizing, leading, and controlling through the use of resources to achieve organizational goals. The curriculum is designed to prepare students to be informed about the basic knowledge of business as well as the skills needed to develop and lead teams, projects and organizations. The program provides challenging educational and internship experiences so you may develop a full awareness and understanding of business management. Learn more about the Management concentration curriculum here 



Music business management classes can take place in an actual recording studio.

Business Marketing Concentration

The Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers while developing and maintaining relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. Learn more about the Marketing concentration curriculum here 



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