WELCOME VIDEO: Business Division Chair Donna LaTorre

VIDEO : Music Entertainment Industry Studies (MEIS) Concentration

Bachelor of Business Administration Degree (B.B.A.)

Notice to University of the Arts students:

Please contact [email protected] or Request More Information if you are interested in attending for this Fall 2024. There is still space and we welcome you!

The Business Management program leads to two business management degrees:

• Bachelor of Business Administration (B.B.A.)
• Associate in Applied Science degree (A.A.S.)

Learn more about the Associate in Applied Science (A.A.S.) here.

Concentrations in both the Associate and Bachelor degrees are offered in:

• Audio Recording Technology
• Management
• Marketing
• Music Entertainment Industry Studies

The program is intended for students planning to pursue careers in business. Based on their concentration of study, business students are well prepared and have limitless opportunities, regardless of their interests, to obtain positions in a variety of organizations. Students learn the process of planning, organizing, leading and controlling to achieve success within their chosen career. These basic principles are applicable within all types of organizations.

The majority of what is learned is taught inside the classroom. However, all business students are strongly encouraged to complete two, 90-hour internships. Five Towns College is a train ride away from New York City. There, some of the most renowned studios, music labels, radio stations, production companies and entertainment entities in the world are located. Our students have successfully completed internships at some of the top music, entertainment and media companies in the country, including SONY, MTV, Universal Music Group, HBO, MSG, Atlantic Records, Warner Music, CNN, KORG, FOX News and many other radio, television, film and music businesses.

Management and theory are developed through classroom study and applied in internships and work experiences. Further, students develop their skills through participation in clubs, conferences, and seminars held on campus. In addition, the Business Division hosts a variety of speaker series. These are comprised of industry professionals and successful alumni, and students have opportunities to expand and use their networking skills.

For curriculum and faculty information, view the current Five Towns College Catalog.

Audio Recording Technology Concentration

The Audio Recording Technology concentration is designed to provide you with the business and technical expertise required to operate professional audio recording equipment. You will study the theory of sound, recording electronics, engineering procedures, audio/video post-production and advanced mixing procedures in a sequence of courses designed to develop the skills required for this field. Learn more about the audio recording concentration.


Music and audio technology industry infographic

Music Entertainment Industry Studies Concentration (MEIS)

The Music Entertainment Industry Studies Concentration at Five Towns College provides business management students with the important expertise in this fast-growing segment of the economy. Students pursuing this degree will study the legal, production, management, marketing and merchandising aspects within this industry. The curriculum prepares students to pursue careers as artists or talent managers, band/tour managesr, booking agents, concert promoters, music licensing coordinators, music marketers, and/or music publishers.

In addition, the College has hosted several Music Entertainment Industry Conferences on campus over the past few years. Famous artists, musicians, business leaders and multi-media communication specialists presented on informative panels and   shared their experiences-both challenging and successful- with students. The MEIS Conferences are similar to real life seminars and include working, interviewing, and networking components. Five Towns College students have opportunities to learn about the Music Entertainment Industry just like other professionals.

Learn more about the MEIS Conferences by clicking here.

Business Management Concentration

The Management Concentration at Five Towns College is designed to provide students with the understanding of the functions of management and the tools needed to succeed. Management is the process of coordinating a set of activities which include planning, organizing, leading, and controlling through the use of resources to achieve organizational goals. The curriculum  prepares students to be informed about the basic knowledge of business as well as the skills needed to develop and lead teams, projects and organizations. The program provides challenging educational and internship experiences to develop a full awareness and understanding of business management. Learn more about the Management concentration curriculum here.


Music business management classes can take place in an actual recording studio.

Business Marketing Concentration

The Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers. At the same time, developing and maintaining relationships with stakeholders in a dynamic environment are formed. The curriculum prepares students to be informed and engaged marketing professionals. It prepares them for employment in the business and marketing field. Learn more about the Marketing concentration curriculum here.


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