Business Management Program

Bachelor of Business Administration Degree

Overview

The business management program leads to two business management degrees: the four-year Bachelor of Business Administration (B.B.A.) and the Associate in Applied Science degree (A.A.S.). Concentrations are offered in audio recording technology, music entertainment industry studies, management and marketing. The program is intended for students planning to pursue careers as business management and marketing executives in the areas of record and music production, broadcasting, radio, television, theatre and communications or in traditional business fields. Many entertainment business degree students go on to work in music business management for well-known music and entertainment companies. The business management program is truly unique because it includes specialty areas such as banking, marketing, insurance, retail and real estate.

While the bulk of what you will learn will be taught inside the classroom, all business students are required to complete two, 90-hour internships. Five Towns College is a train ride away from New York City, home to some of the most renowned studios, music labels, radio stations, production companies and entertainment entities in the world. Past students have successfully completed internships at some of the top music, entertainment and media companies in the country; including SONY, MTV, Universal Music Group, HBO, MSG, Atlantic Records, Warner Music, CNN, KORG, FOX News and many other radio, television, film and music businesses.

After graduation, business students will be able to find employment as artist managers, business managers, marketing representatives, music licensing agents, promotional mangers, talent agents or sales representatives for businesses or music companies.

Audio Recording Technology Concentration

The audio recording technology concentration is designed to provide you with the business and technical expertise required to operate professional audio recording equipment. You will study the theory of sound, recording electronics, engineering procedures, audio/video post-production and advanced mixing procedures in a sequence of courses designed to develop the skills required for this field. Learn more about the audio recording concentration.

Music Entertainment Industry Studies Concentration

The music entertainment industry studies concentration is designed to provide you with the necessary expertise within the music industry. As a student pursuing this degree, you will study the legal, production, music business management, marketing and merchandising aspects of the field. In addition, the music entertainment industry studies concentration will help you learn to problem solve and work effectively with others in the music business environment. Your degree will prepare you to pursue careers as an artist manager, concert promoter, music marketer and music publisher.

Business Management Concentration

The business management concentration includes a core curriculum of liberal arts and a broad spectrum of business courses. The emphasis of this degree program is on management, marketing and sales. The program provides challenging educational and internship experiences so you may develop a full awareness and understanding of business management.

Business Marketing Concentration

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry.  Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers while developing and maintaining relationships with stakeholders in a dynamic environment.  The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.