What can I do with a Bachelor’s Degree in Mass Communication with a Concentration in Broadcasting?
RADIO:
Radio stations have a combination of on-air and off-air jobs. These include not just the people you hear, but also the people who plan the sound of the station, research the audience, write promotional copy or web copy to attract the audience, and write/post stories on the station’s website and social media accounts.
- Announcer
- Anchor/Reporter- news/weather/traffic and sports reports
- General Manager/News Director/Sports Director/Program Director/Production Director- oversee various aspects of radio stations
- Promotions department
- Board Operator
- Audio editor
- Copy Writer
PODCASTS
Some podcasts are produced at radio stations, others are created by individuals or groups interested in specific topics. Many types of entities, including corporations, healthcare facilities, physical fitness companies, nutrition and entertainment groups make podcasts that promote their brands. There are several on- and off-air jobs, including people who find the music and add special effects.
- Podcast Host/Talent
- Podcast Reporter/Researcher
- Podcast Producer
- Audio Editor/Sound Designer
TELEVISION:
There are a range of on- and off-air jobs at television stations for individuals responsible for the on-air content, promotion, commercials and behind the scenes positions, that all contribute to perfecting the broadcast. Some positions support the live coverage while other positions support content that is pre-produced and recorded. Television stations also have a larger web/internet and social media presence, including live streaming and subscription services. Many people watch television online or on their cellphones and so these positions have grown in importance with broader usage.
Management Positions
- News/Sports/Traffic Director
Editorial Positions
- Reporter/Anchor
- Photojournalist/Camera Operator/Drone Photographer
- Show Producer
- Field Producer
- Writer/Copy Editor
- Guest Booker
- Assignment Desk Editor
- Video Editor
- Graphics Designer
- Promotions Producer/Writer/Photographer/Editor
- Web and Social Media Writers/Producers/Editors
Production Positions
- Stage Manager/Floor Director
- Master Control Operator
- Technical Director
- Camera Operator
- Studio Operator
- Audio Technician
MULTIMEDIA:
Broadcasting skills learned by Mass Communication students are fundamental skills needed to contribute and create multimedia content for Television and Radio Stations, and in other industries where compelling content is needed. Wherever visual, audio, and/or multi-dimensional content is used to share news, promote businesses, and convey important messages in palatable ways for the public to understand and relate to, broadcasting skills are essential. Some of the companies where FTC graduates have obtained positions include real estate companies, healthcare facilities, sports groups, marketing and promotions organizations, and entertainment venues.
- Digital Writer/Reporter
- Photographer/Drone Photographer
- Content Producer/ Editor/Creator
- Social Media Producer/Director/Coordinator
- Brand Manager
- Audience Research/Analysis
We have included below some more details about some of the positions listed above. We hope this gives students considering earning a Mass Communication degree with a Broadcasting concentration more information about this versatile program!
Announcer
Radio station’s “voice” with whom the public identifies; introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station.
Assignment Desk Editor
Keeps track of news events, sends crews to cover events, contacts the public, plans for future events and specials, and also reacts to breaking news.
Copy Writer
Writes commercial and promotional copy in support of the station’s sales, marketing & promotion efforts.
Music Director
Manage the station’s music library and works with the program director in selecting new recordings to be played as they are submitted by record companies.
News Director
Runs the news department, assigns stories to reporters, and is involved with identifying the important news issues within the community.
Production Crew
The technical personnel that work together in order to make the director’s vision come to life. Some of the key positions consist of camera operators, audio engineers, technical directors, lighting directors, etc…
Production Director
Assigns announcers, schedules studios, arranges recording sessions, produces commercials and directs programs.
Program Director
Responsible for the entire on-air product; governs the sound of the stations; controls over production, talent, work schedules and program schedules.
Promotion Director
Promote the station’s image, programs and activities; works closely with the program director to create on-air promotions and also with the sales department in securing new clients and maintaining current advertisers.
Radio Announcer
Responsible for creating, producing, and announcing topics over the radio, including entertaining programs, political commentary, news, interviews, weather, and other matters of interest.